Instagram guides allow users to create long-form content paired with images or videos. In the past, IG was limited to main photos and short videos paired with descriptions. The platform is seeking to keep both users and creators fully on the platform by offering a one size fits all solution for content. You no longer will have to click to another website or app in order to see a full blog post from a creator. Now, you can check a creator's bio and simply click through to their guides.
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